PRIVACY POLICY

Last Updated: March 18, 2026

This Privacy Policy applies to the processing of personal information by Primal SAS d/b/a Altaï Kings ("Altaï Kings," "we," "us," or "our") including on our website available at https://altaikings.com/ and our other online or offline offerings which link to, or are otherwise subject to, this Privacy Policy (collectively, the "Services").

This Privacy Policy does not apply to any third-party websites, services, or applications, even if they are accessible through the Services.

UPDATES TO THIS PRIVACY POLICY
PERSONAL INFORMATION WE COLLECT
HOW WE USE PERSONAL INFORMATION
HOW WE DISCLOSE PERSONAL INFORMATION
YOUR PRIVACY CHOICES AND RIGHTS
INTERNATIONAL TRANSFERS OF PERSONAL INFORMATION
RETENTION OF PERSONAL INFORMATION
SUPPLEMENTAL NOTICE FOR EU/UK GDPR
CHILDREN'S INFORMATION
THIRD-PARTY WEBSITES/APPLICATIONS
CONTACT US ANNEX A – SUPPLEMENTAL CCPA PRIVACY POLICY

1. UPDATES TO THIS PRIVACY POLICY

We may update this Privacy Policy from time to time in our sole discretion. If we do, we'll let you know by posting the updated Privacy Policy on our website, and/or we may also send other communications.

2. PERSONAL INFORMATION WE COLLECT

We collect personal information that you provide to us, personal information we collect automatically when you use the Services, and personal information from third-party sources, as described below.

A. Personal Information You Provide to Us Directly

We may collect personal information that you provide to us.

Account Information. We may collect personal information in connection with the creation or administration of your account. This personal information may include, but is not limited to, your name, email address, phone number, and other information you store with your account.

Purchases. We may collect personal information and details associated with your purchases, including order details, shipping information, and payment information. Any payments made via our Services are processed by third-party payment processors. We do not directly collect or store any payment card information entered through our Services, but we may receive information associated with your payment card information (e.g., your billing details).

Your Communications with Us. We, and our service providers, may collect the information you communicate to us, such as through email or our web chat tool.

Surveys. We may contact you to participate in surveys. If you decide to participate, we may collect personal information from you in connection with the survey.

Interactive Features. We and others who use our Services may collect personal information that you submit or make available through our interactive features (e.g., messaging and chat features, commenting functionalities, reviews, forums, blogs, and social media pages). Any information you provide using the public sharing features of the Services will be considered "public."

Sweepstakes or Contests. We may collect personal information you provide for any sweepstakes or contests that we offer. In some jurisdictions, we are required to publicly share information of sweepstakes and contest winners.

Conferences, Trade Shows, and Other Events. We may collect personal information from individuals when we attend or host conferences, trade shows, and other events.

Business Development and Strategic Partnerships. We may collect personal information from individuals and third parties to assess and pursue potential business opportunities.

Job Applications. If you apply for a job with us, we will collect any personal information you provide in connection with your application, such as your contact information and CV.

B. Personal Information Collected Automatically

We may collect personal information automatically when you use the Services.

Device Information. We may collect personal information about your device, such as your Internet protocol (IP) address, user settings, cookie identifiers, other unique identifiers, browser or device information, Internet service provider, and location information (including approximate location derived from IP address and precise geo-location information).

Usage Information. We may collect personal information about your use of the Services, such as the pages that you visit, items that you search for, the types of content you interact with, information about the links you click, the frequency and duration of your activities, and other information about how you use the Services.

Cookie Notice (and Other Technologies). We, as well as third parties, may use cookies, pixel tags, and other technologies ("Technologies") to automatically collect personal information through your use of the Services.

Cookies. Cookies are small text files stored in device browsers. Altaï Kings websites use cookies to help track website visitor data including what is entered into your shopping cart, including when you have abandoned your cart. This information may be used to determine when to send cart reminder messages via SMS.
Pixel Tags/Web Beacons. A pixel tag (also known as a web beacon) is a piece of code embedded in the Services that collects personal information about use of or engagement with the Services. The use of a pixel tag allows us to record, for example, that a user has visited a particular web page or clicked on a particular advertisement. We may also include web beacons in e-mails to understand whether messages have been opened, acted on, or forwarded.

C. Personal Information Collected from Third Parties

We may collect personal information about you from third parties. For example, if you access the Services using a Third-Party Service, we may collect personal information about you from that Third-Party Service that you have made available via your privacy settings.

3. HOW WE USE PERSONAL INFORMATION

A. Provide the Services

We use personal information to fulfill our contract with you and provide the Services, such as: managing your information; providing access to certain areas, functionalities, and features of the Services; answering requests for support; communicating with you; sharing personal information with third parties as needed to provide the Services; processing your financial information and other payment methods for products and Services purchased; processing applications if you apply for a job we post on our Services; and allowing you to register for events.

B. Administrative Purposes

We use personal information for various administrative purposes, such as: pursuing our legitimate interests such as direct marketing, research and development, network and information security, and fraud prevention; detecting security incidents; carrying out analytics; measuring interest and engagement in the Services; improving, upgrading, or enhancing the Services; developing new products and services; ensuring internal quality control and safety; authenticating and verifying individual identities; debugging to identify and repair errors; auditing relating to interactions, transactions, and other compliance activities; enforcing our agreements and policies; and carrying out activities that are required to comply with our legal obligations.

C. Marketing

We may use personal information to tailor and provide you with marketing and other content, as permitted by applicable law. If you have any questions about our marketing practices, you may contact us at any time as set forth in "Contact Us" below.

D. With Your Consent or Direction

We may use personal information for other purposes that are clearly disclosed to you at the time you provide personal information, with your consent, or as otherwise directed by you.

E. Automated Decision Making

We may engage in automated decision making, including profiling. Altaï Kings' processing of your personal information will not result in a decision based solely on automated processing that has a legal or other similarly significant effect on you unless such a decision is necessary as part of a contract we have with you, we have your consent, or we are permitted by law to engage in such automated decision making.

4. HOW WE DISCLOSE PERSONAL INFORMATION

Altaï Kings does not share any phone numbers (including mobile numbers) it collects with third parties for the third parties' own phone or SMS marketing purposes.

A. Disclosures to Provide the Services

Service Providers. We may disclose personal information to third-party service providers that assist us with the provision of the Services, including hosting, customer service, analytics, marketing services, and IT support.

Others You Share or Interact With. The Services may allow Altaï Kings users to share personal information or interact with other users of the Services or the general public.

Third-Party Services You Share or Interact With. The Services may link to or allow you to interface with third-party websites, applications, services, products, and technology. Any personal information shared with a Third-Party Service will be subject to that service's privacy policy.

Business Partners. We may share your personal information with business partners to provide you with a product or service you have requested. Altaï Kings does not share any phone numbers it collects with business partners for their own phone or SMS marketing purposes.

Affiliates. We may share personal information with our corporate affiliates.

Advertising Partners. We may share your personal information with third-party advertising partners for purposes of delivering personalized advertisements to you when you visit digital properties within their networks. This practice is commonly referred to as "interest-based advertising" or "targeted advertising."

B. Disclosures to Protect Us or Others

We may access, preserve, and disclose any information we store associated with you to external parties if we, in good faith, believe doing so is required or appropriate to: comply with law enforcement or legal process; protect your, our, or others' rights, property, or safety; enforce our policies or contracts; collect amounts owed to us; or assist with an investigation of suspected or actual illegal activity.

C. Disclosure in the Event of Merger, Sale, or Other Asset Transfers

If we are involved in a merger, acquisition, financing, reorganization, bankruptcy, or purchase or sale of assets, your personal information may be disclosed, sold, or transferred as part of such a transaction.

5. YOUR PRIVACY CHOICES AND RIGHTS

Your Privacy Choices

Email Communications. If you receive an unwanted email from us, you can use the unsubscribe functionality found at the bottom of the email to opt out of receiving future emails. Note that you will continue to receive transaction-related emails.

Text Messages. If you receive an unwanted text message from us, you may opt out of receiving future text messages by following the instructions in the text message or by contacting us as set forth in "Contact Us" below.

"Do Not Track." Please note that we do not respond to or honor DNT signals or similar mechanisms transmitted by web browsers.

Cookies. You may stop or restrict the placement of Technologies on your device or remove them by adjusting your preferences as your browser or device permits. However, if you adjust your preferences, the Services may not work properly.

Your Privacy Rights

In accordance with applicable law, you may have the right to: confirm whether we are processing your personal information; request access to or portability of your personal information; request correction of your personal information; request deletion of your personal information; request restriction of or object to our processing of your personal information; request to opt-out of certain processing activities including targeted advertising; and withdraw your consent to our processing of your personal information.

To exercise any of these rights, please contact us as set forth in "Contact Us" below.

6. INTERNATIONAL TRANSFERS OF PERSONAL INFORMATION

All personal information processed by us may be transferred, processed, and stored anywhere in the world, including the United States, France, or other countries, which may have data protection laws that are different from the laws where you live.

If we transfer personal information from the European Economic Area, Switzerland, and/or the United Kingdom to a country that does not provide an adequate level of protection under applicable data protection laws, one of the safeguards we may use to support such transfer is the EU Standard Contractual Clauses.

7. RETENTION OF PERSONAL INFORMATION

We store the personal information we collect as described in this Privacy Policy for as long as you use the Services, or as necessary to fulfill the purpose(s) for which it was collected, provide the Services, resolve disputes, establish legal defenses, conduct audits, pursue legitimate business purposes, enforce our agreements, and comply with applicable laws.

8. SUPPLEMENTAL NOTICE FOR EU/UK GDPR

This Supplemental Notice for EU/UK GDPR only applies to our processing of personal information that is subject to the EU or UK General Data Protection Regulation.

Altaï Kings' processing of your personal information may be supported by one or more of the following lawful bases: performance of a contract; legitimate interest; consent; and compliance with legal obligations.

If your personal information is subject to the applicable data protection laws of the European Economic Area or the United Kingdom, you have the right to lodge a complaint with the competent supervisory authority if you believe our processing of your personal information violates applicable law. In France, the competent authority is the CNIL (Commission Nationale de l'Informatique et des Libertés — www.cnil.fr).

9. CHILDREN'S INFORMATION

The Services are not directed to children under 16, and we do not knowingly collect personal information from children. If you are a parent or guardian and believe your child has uploaded personal information to the Services in violation of applicable law, you may contact us as described in "Contact Us" below.

10. THIRD-PARTY WEBSITES/APPLICATIONS

The Services may contain links to other websites/applications. These third-party services are not controlled by us. We encourage our users to read the privacy policies of each website and application with which they interact. We do not endorse, screen, or approve, and are not responsible for, the privacy practices or content of such other websites or applications.

11. CONTACT US

Primal SAS is the controller of the personal information we process under this Privacy Policy.

If you have any questions about our privacy practices or this Privacy Policy, please contact us at:

Primal SAS d/b/a Altaï Kings 137 Chemin des Champs Therry 74520 Savigny, France Email: helo@altaikings.com Website: altaikings.com SIRET: 94074774400016 VAT Number: FR17940747744

ANNEX A – SUPPLEMENTAL CCPA PRIVACY POLICY

This Supplemental CCPA Privacy Policy supplements our Privacy Policy and only applies to our processing of personal information that is subject to the California Consumer Privacy Act ("CCPA").

Notice at Collection

California residents have a right to receive notice of our privacy practices at or before the time of collection.

Personal Information Collected. See the "Overview of Personal Information Collected, Disclosed, Sold and/or Shared" section below.
Uses of Personal Information. See the "Uses of Personal Information" section below.
Is Personal Information "Sold" or "Shared"? Yes. See the "Right to Opt Out" section below for instructions on how to opt out.
Retention. We retain personal information as long as necessary to fulfill the purposes described in this Privacy Policy and our main Privacy Policy.

Categories of Personal Information Collected

We collect the following categories of personal information from California residents: identifiers; personal information under Cal. Civ. Code § 1798.80(e); commercial information; internet or other electronic network activity; inferences drawn from personal information; and financial account information.

Uses of Personal Information

We use personal information to: provide the Services; process orders and transactions; carry out marketing and advertising; conduct analytics and research; ensure security and prevent fraud; debug and repair errors; comply with legal obligations; and carry out other purposes described in this Privacy Policy.

Right to Opt Out of "Sales" and "Sharing" for Cross-Context Behavioral Advertising

We may "sell" your personal information or "share" it for "cross-contextual behavioral advertising" to help provide you with advertising about Altaï Kings' products and services. California residents have the right to opt out of these activities by contacting us at help@altaikings.com.

Disclosure Regarding Individuals Under the Age of 16

Altaï Kings does not have actual knowledge of any "sale" or "sharing" of personal information of minors under 16 years of age.

Non-Discrimination

California residents have the right not to receive discriminatory treatment for the exercise of their rights under the CCPA.

Notice of Financial Incentive

We may offer incentive programs (such as a first-order discount in exchange for your email address, or a refer-a-friend program). The material aspects of any such offering will be described at the time you are presented with it. You may withdraw from any incentive offering at any time by contacting us at help@altaikings.com.

Primal SAS d/b/a Altaï Kings — altaikings.com — help@altaikings.com — SIRET: 94074774400016 — TVA: FR17940747744